Don Quijote is a general discount store that sells household electrical appliances, daily sundries, foodstuffs, watches, fashion items, sports and leisure goods, etc. In the central Tokyo area, Don Quijote is currently focusing on its World Eats corner, which features a collection of overseas food products.
The store displays food products from all over the world, including Asia, Europe, America and South America, according to country and region, and is gaining popularity as an easy way to enjoy the atmosphere and 'taste' of world travel while in Japan. Some shops also have halal-certified products. Some foreign customers living in Japan have become repeat customers, seeking a taste of their home country.