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Sasaraya was founded at Nanto City, Toyama Prefecture in 1918. They manufacture and sell rice crackers, hail, okaki rice crackers and gifts using 100% Toyama rice and carefully selected domestic ingredients with appreciating the traditional old-style manufacturing method. The most popular "Shiroebi Senbei" is loved by both men and women.
They do not have halal certified products, but sell no-pork products that do not contain pigs in the ingredients and no-alcohol products that do not use mirin or sake. Limited editions such as kinetsuki mochi is also popular.

Name Sasaraya Tokyo Kudan store
Address 4-8-30 Kudanminami, Chiyoda-ku
Access 1 minute walk from Ichigaya Subway Station’s EXIT A3
TEL +81-3-3261-6312
Open hours Monday-Friday 9: 30am-7: 00pm
Saturday 10: 00am-6: 00pm
Holiday Sunday / National Holidays etc.
12/31 ~ 1/3 (Opened if Saturday is a national holiday)
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WEB Site https://www.sasaraya-kakibei.com/  
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